The Importance Of A Brand For Ranking

Do you need to build a brand to be able to rank well in the major search engines? After all, there are probably millions of sites out there that rank relatively well for a variety of terms, and their site name and URL is nothing more than a couple of words that describe what their site is all about. They didn’t need a ‘brand’, so why should you? Whether you’re promoting your website yourself, or you work with an individual or organisation that provides SEO services to help you improve your rankings, you might want to start thinking about branding your business, if you really want to see some success in the search results. (more…)