We talk a lot about how to promote your website, and get the traffic to it that you need, but what happens to them when they get there?
A lot of businesses get so fixated on their traffic levels, and the rankings they need to get that traffic, that they often overlook or don’t pay enough attention to actually converting all the visitors they’ve worked so hard to attract.
Think about it like this; if you only convert 1 visitor in every 100, you need a hundred visitors to make a sale, generate a lead or have someone sign up to your list. But if you manage to convert 2 visitors in every 100, all of a sudden you only need fifty visitors to make a sale or get your lead/signup. It sounds simple, but whats the point of weighting all your effort to the front end, attracting the visitors, when the chances are you could significantly increase your sales and signups if you improved your conversions.
If you spent some of your time focusing on creating the kind of content that switch more of your visitors into ‘buy mode’, with this one change to the content on your site you could see a significant increase in your conversions and sales/signups. Making a few simple changes to your current sales letter or promotional content could make all the difference, and you don’t have to be an expert copywriter or marketer. Just follow these few simple tips and ideas to create sales letters that sell, and watch your conversions improve.
SEO can be hard, so you want to make sure that you get the highest possible conversion rates from all the traffic you’ve worked so hard to get, so instead of worrying about your rankings so much, make sure that what you have on your site for the visitors who end up there is doing as good a job as it should be.