Okay, so we know that we’ve already talked about the fact that Page Rank as a metric for SEO is probably not as important as it used to be in this article, but we thought it was worth looking at what PR is all about, and if Google ever updates it, why it might be something you should bear in mind. Plus, we love Rand’s Whiteboard Friday videos and never get bored of watching them.
After reading this article on Search Engine Land, I started thinking about the importance of Page Rank and whether it is actually ‘dead’. People still refer to Page Rank, whether it be businesses who are looking for someone to build them a certain number of links from PR sites, or SEOs who offer services designed to get ‘PR links’ or increase a site’s PR.
But the truth of it is, professional website companies like Bixa Media have come to realise that there are probably more importance considerations than PR when carrying out optimisation projects, as the Search Engine Land article points out. So the question isn’t really about whether PR is dead, but really whether it’s still the most relevant metric we have to assess links and websites. In which case, the answer is probably a resounding no. (more…)