Search Engine Marketing Case Studies

As a website promotion expert I have 5 years of experience working in the field of SEO with diverse industries and organizations Below are some of the SEO case studies I would like to demonstrate the value of ethical and effective Optimization and website promotion.

SEO Case Studies :Client Success Stories

SEO Case Study: Digitallabz

Website URL http://www.digitallabz.com

Website overview: Digital Labz is a web site design and development company offering small business web solution for small business individual websites.

The Challenges: When I started on Digital Labz it was getting only 20-30 visitors mainly looking for link exchange. But after 6 month rigorous optimization I was able to achieve top ranking for more than 200 keywords, It rank no one for inexpensive web design, # 6 for small business web design, #1 small business web development etc

Optimization steps: I reviewed the website and when I checked the content they was not keyword related to small business. I changed the content and removed the keyword stuffing. Optimized the Meta tags, title, used few H1 tags on the content. The keywords where identified perfect placing of keyword. After it came out of the Google sandbox it is ranked so well in major search engines in Google, yahoo and MSN

Results achieved:-
Google – 200-300 keyword in within 1-20 SERP results.

Inexpensive website design, small business web design, small business web development, Maryland web design, website design Maryland, inexpensive logo design, professional brochure design, illustration works, splash page design, custom corporate identity etc…..

Yahoo – 100-150 keywords with in 1-10 SERP results.

Web design company, web design services, Maryland web design, custom web design, custom web development, inexpensive web design, flash web design………

MSN – 100-150 keywords with in 1-20 SERP results.

Small business web designer, affordable website builder, # 1 for business web design….

SEO Case study:: STS Travel

Website URL http://www.ststravel.com

Website overview: STS Travel is a online vacation company and their website ststravel.com offers spring break packages.

The Challenges: Jeff of STS hired me for promoting and achieves top ranking for the keyword spring break and its related keywords and phrases. When I started it was ranking on the 3 rd page of Google, Yahoo and MSN. After 3 months of ethical optimization I was able to achieve # 3 ranking for the keyword “spring break” # 1 ranking for “spring break packages” # 2 ranking for “spring break travel” and more than 200-300 keywords and phrases related to spring break in Google, Yahoo and MSN.

Optimization steps: When I reviewed the site I found the code optimization was not done. Optimization of keywords and phrases was to be done. Meta tag optimization. Link popularity of the site was nil. Internal link was to be taken care off too. “spring break” was a very competitive keyword to achieve I analysis their I also help him in promoting their website like www.springbreakcancun.comwww.negrilspringbreak.comwww.springbreakacapulco.com and several sites related to travel.

Results Achieved:-

Google – 200-250 keywords within 1-10 SERP result.

Spring break, spring break packages, spring break vacation, spring break trip…
Yahoo – 100-200 keywords within 1-10 SERP results.

Spring break, Spring break Cancun, spring break vacation package….

MSN - 100-150
Spring break, spring break packages…..

Website URL: http://www.30maryland.com
Website Overview: MY-PC-guys client 30 Maryland is a Bed and Breakfast inn located at Annapolis, Maryland offering accommodation at affordable price.

The Challenges: Rob of 30 Maryland approached us when he started his website for his inn. He needs to get top rank for Annapolis bed and breakfast for this website. Since it was new to the web it was pretty hard to achieve Robs determined ranking for this site.

We achieved top ranking in MSN for keywords like Annapolis bed and breakfast, Annapolis accommodation, Maryland bed and breakfast with in the first month. Yahoo followed soon. But the website got sandboxed with in the first month of been index in Google. It came out of the sandbox after 6 months and now it is placed top rankings for

Annapolis bed and breakfast, accommodation in Annapolis and B & B Annapolis.

Optimization steps:- Since it was new site I started with a search engine friendly website.

With keyword been identified and placed properly. A link directory was created to get reciprocal link to the site. Also submitted to top web directories and search engines to achieve non reciprocal link. Thus good link popularity with keywords and proper optimization I achieved the task with in 7 months.

Results Achieved:-
Google – 50 keywords within 1-10 SERP results

Annapolis bed and breakfast, accommodation in historic Annapolis …..
Yahoo – 20 keywords within 1-10 SERP results
Maryland bed and breakfast, Inn at Annapolis, Maryland inn ….